Pricing Ferarri Ipo Case

Pricing ferarri ipo case

Ferrari: The 2015 Initial Public Offering

20 PagesPosted: 30 May 2017

Date Written: April 14, 2017


This case examines the October 2015 initial public offering pricing decision for legendary Italian sports car company Ferrari by Fiat Chrysler management.

Pricing ferarri ipo case

Students are invited to model the value of Ferrari in light of Ferrari CEO Sergio Marchionne's interest in expanding production despite the company's long standing tradition of severely limiting production strategy to maintain an exclusive brand image.

The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples for a company that exists in two sectors: automotive and luxury goods.




Pricing ferarri ipo case

Apr. 14, 2017

Ferrari: The 2015 Initial Public Offering

The Ferrari is a dream—people dream of owning this special vehicle, and for most people it will remain a dream apart from those lucky few.

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-Enzo Ferrari,

Founder, Ferrari

. .

A Price Premium for the Prancing Horse: The Ferrari IPO


Keywords: firm valuation, market-multiples, discounted cash flow, IPO

Suggested Citation:Suggested Citation

Schill, Michael J.

Pricing ferarri ipo case

and Craddock, Jenny, Ferrari: The 2015 Initial Public Offering (April 14, 2017). Darden Case No.

Pricing ferarri ipo case

UVA-F-1775. Available at SSRN:

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