This article is from the Investing Articles: Public Offerings: IPO and DPO series.
IPO: The Underwriting Process
The underwriting process begins whith the decision of what type of offering the company needs.
The company usually consults with an investment banker to determine how best to structure the offering and how it should be distributed.
Securities are usually offered in either the new issue, or the additional issue market.
Initial Public Offerings (IPO's) are issues from companies first going public, while additional issues are from companies that are already publicly traded.
In addition to the IPO and additional issue offerings, offerings may be further classified as:
- Primary Offerings - proceeds go to the issuing corporation.
Process and timeline for an IPO
- Secondary Offerings - proceeds go to a major stockholder who is selling all or part of his/her equity in the corporation.
- Split Offerings - a combination of primary and secondary offerings.
- Shelf Offering Under SEC Rule 415 - allows the issuer to sell securities over a two year period as the funds are needed.
The next step in the underwriting process is to form the syndicate (and selling group if needed). Because most new issues are too large for one underwriter to effectively manage, the investment banker, also known as the underwriting manager, invites other investment bankers to participate in a joint distribution of the offering.
The group of investment bankers is known as the syndicate. Members of the syndicate usually make a firm commitment to distribute a certain percentage of the entire offering and are held financially responsible for any unsold portions.
Insight into the costs of going public and being public
Selling groups of choosen brokerages, are often formed to assist the syndicate members meet their obligations to distribute the new securities. Members of the selling group usually act on a "best efforts" basis and are not financially responsable for any unsold portions.
Under the most common type of underwriting, firm commitment, the managing underwriter makes a commitment to the issuing corporation to purchase all shares being offered. If part of the new issue goes unsold, any losses are distributed among the members of the syndicate.
Whenever new shares are issued, there is a spread between what the underwriters buy the stock from the issing corporation for and the price at which the shares are offered to the public (Public Offering Price, POP).
The price paid to the issuer is known as the underwriting proceeds. The spread between the POP and the underwriting proceeds is split into the following componenets:
- Manager's Fee - goes to the managing underwriter for negotiating and managing the offering.
- Underwriting Fee - goes to the managing underwriter and syndicate members for assuming the risk of buying the securities from the issuing corporation.
- Selling Concession - goes to the managing underwriter, the syndicate members, and to selling group members for placing the securities with investors.
The underwriting fee us usually distributed to the three groups in the following percentages:
|Manager's Fee||10% - 20% of the spread|
|Underwriting Fee||20% - 30% of the spread|
|Selling Concession||50% - 60% of the spread|
In most underwritings, the underwriting manager agrees to maintain a secondary market for the newly issued securities.
In the case of "hot issues" there is already a demand in the secondary market and no stabilization of the stock price is needed. However many times the managing underwriter will need to stabilize the price to keep it from falling too far below the POP.
SEC Rule 10b-7 outlines what steps are considered stabilization and what constitutes market manipulation. The managing underwriter may enter bids (offers to buy) at prices that bear little or no relationship to actual supply and demand, just so as the bid does not exceed the POP. In addition, the underwriter may not enter a stabilizing bid higher than the highest bid of an independent market maker, nor may the underwriter buy stock ahead of an independent market maker.
Managing underwriters may also discourage selling through the use of a syndicate penalty bid. Although the customer is not penalized, both the broker and the brokerage firm are required to rebate the selling concession back to the syndicate.
Initial Public Offering (IPO) Process
Many brokerages will further penalize the broker by also requiring that the commission from the sell be rebated back to the brokerage firm.